Effie 2015 Winners & Nominees
PACKAGED FOOD
NOMINEE
Campaign: Napolact Sana, from the goodness of Ardeal
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Second Agency: SeniorHyper
Media Agency: UM România
NO WINNER
SNACKS, CONFECTIONERY AND DESERTS
NOMINEES
Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
BRONZE
Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group
SILVER
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
PERSONAL CARE PRODUCTS & SERVICES
NOMINEE
Campaign: Oral-B Campaign
Client: Procter & Gamble România
Brand: Oral-B Electric Toothbrush
Entrant Agency: Leo Burnett Group
NO WINNER
HOUSEHOLD SUPPLIES & SERVICES
NOMINEE
Campaign: Cif Cleans Romania
Client: Unilever South Central Europe (USCE)
Brand: Cif
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mindshare
BRONZE
Campaign: Cif Cleans Romania
Client: Unilever South Central Europe (USCE)
Brand: Cif
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mindshare
ALCOHOLIC BEVERAGES – BEERS
NOMINEES
Campaign: A Reward from the Brewer
Client: URSUS Breweries
Brand: Timișoreana
Entrant Agency: GMP Advertising
Campaign: Taking over economy beer leadership
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
Campaign: Noroc. Gustul meșteșugit, nu nimerit!
Client: Bergenbier S.A.
Brand: Noroc
Entrant Agency: Leo Burnett Group
Media Agency: Initiative Media
BRONZE
Campaign: Taking over economy beer leadership
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
SILVER
No Winner
GOLD
No Winner
NON-ALCOHOLIC BEVERAGES
NOMINEES
Campaign: Full-passion job
Client: Mondelez România
Brand: Jacobs 3ȋn1
Entrant Agency: CohnandJansen JWT
Media Agency: Carat Media
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campaign: Be on plus
Client: PepsiCO
Brand: PEPSI
Entrant Agency: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Be on plus
Client: PepsiCO
Brand: PEPSI
Entrant Agency: Graffiti BBDO
Media Agency: OMD
SILVER
Campaign: Full-passion job
Client: Mondelez România
Brand: Jacobs 3ȋn1
Entrant Agency: CohnandJansen JWT
Media Agency: Carat Media
GOLD
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
DURABLES
NOMINEES
Campaign: Urban Color
Client: Pegas
Brand: Pegas
Entrant Agency: Publicis România
Campaign: Success Made in Romania
Client: Dacia Automobile
Brand: Dacia
Entrant Agency: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Urban Color
Client: Pegas
Brand: Pegas
Entrant Agency: Publicis România
SILVER
Campaign: Success Made in Romania
Client: Dacia Automobile
Brand: Dacia
Entrant Agency: Graffiti BBDO
Media Agency: OMD
RETAIL
NOMINEES
Campaign: The BILLA Social Catalogue
Client: BILLA România
Brand: BILLA
Entrant Agency: Digital Star
Campaign: Carrefour – CopyStore
Client: Carrefour România
Brand: Carrefour România
Entrant Agency: Publicis România
Campaign: From house to home
Client: PRAKTIKER România
Brand: Praktiker
Entrant Agency: DDB România
Second Agency: Tribal Worldwide România
BRONZE
Campaign: The BILLA Social Catalogue
Client: BILLA România
Brand: BILLA
Entrant Agency: Digital Star
Campaign: From house to home
Client: PRAKTIKER România
Brand: Praktiker
Entrant Agency: DDB România
Second Agency: Tribal Worldwide România
SILVER
No Winner
GOLD
No Winner
FINANCIAL SERVICES
NOMINEES
Campaign: BRD Western Union
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: BRD Mortgage Loan
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: VISA – ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis România
Campaign: Personal Achievements Loan
Client: UniCredit Țiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
Campaign: M-Pesa Launch
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
BRONZE
Campaign: BRD Western Union
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: Personal Achievements Loan
Client: UniCredit Țiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
SILVER
No Winner
GOLD
Campaign: VISA – ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis România
MEDIA & ENTERTAINMENT
NOMINEE
Campaign: Family or the family?
Client: HBO România
Brand: HBO
Entrant Agency:Centrade Integrated
Media Agency: Media Investment
TELECOMMUNICATIONS VOICE OFFERS
NOMINEE
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
BRONZE
No Winner
SILVER
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
TELECOMMUNICATIONS INTERNET & DATA
NOMINEE
Campaign: Dance with Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by:Orange România
Agencies: Wieden + Kennedy & Publicis România
Media Agency: Initiative Media
BRONZE
No Winner
SILVER
No Winner
GOLD
Campaign: Dance with Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by:Orange România
Agencies: Wieden + Kennedy & Publicis România
Media Agency: Initiative Media
OTHERS
NOMINEES
Campaign: Place an ad on Mercador
Client: Allegro Online Services
Brand: Mercador
Entrant Agency:The Geeks
Second Agency: New Black
Media Agency: Optimum Media Direction Plan & Buy
Campaign: Mercador becomes OLX
Client: Allegro Online Services
Brand: OLX
Entrant Agency:The Geeks
Media Agency: Optimum Media Direction Plan & Buy
BRONZE
Campaign: Mercador becomes OLX
Client: Allegro Online Services
Brand: OLX
Entrant Agency:The Geeks
Media Agency: Optimum Media Direction Plan & Buy
SILVER
Campaign: Place an ad on Mercador
Client: Allegro Online Services
Brand: Mercador
Entrant Agency:The Geeks
Second Agency: New Black
Media Agency: Optimum Media Direction Plan & Buy
SUSTAINED SUCCESS
NOMINEES
Campaign: Entering top 3 beers in Romania
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency:GMP Advertising
Campaign: Vodafone Network
Client: Vodafone România
Brand: Vodafone
Entrant Agency:McCann Worldgroup Bucharest
Campaign: The Strong and Bitterish Taste
Client: Heineken România
Brand: Neumarkt
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: Starcom Mediavest Group
BRONZE
No Winner
SILVER
Campaign: Entering top 3 beers in Romania
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency:GMP Advertising
Campaign: The Strong and Bitterish Taste
Client: Heineken România
Brand: Neumarkt
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: Starcom Mediavest Group
GOLD
Campaign: Vodafone Network
Client: Vodafone România
Brand: Vodafone
Entrant Agency:McCann Worldgroup Bucharest
SHOPPER MARKETING
NOMINEES
Campaign: P&G The Cleaning Experts from Carrefour
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency:Geometry Global România
Second Agency: New View
Campaign: P&G Smart Fun at Cora
Client: Procter & Gamble România
Brand: Pampers
Entrant Agency:Geometry Global România
Second Agency: New View
NO WINNER
BRAND EXPERIENCE
NOMINEES
Campaign: Dew the grind
Client: Pepsico
Brand: Mountain Dew
Entrant Agency:Kaleidoscope Proximity
Media Agency: Mediacom
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investment
Campaign: Come back, Romanian!
Client: Kandia Dulce
Brand: ROM
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: UM România
BRONZE
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investment
SILVER
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
GOLD
No Winner
GOOD WORKS EFFIE – BRANDS (CSR)
NOMINEES
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global România
Campaign: Țară, Țară vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group
BRONZE
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global România
SILVER
Campaign: Țară, Țară vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group
MEDIA INNOVATION
NOMINEE
Campaign: Dorna – Windows of hope
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Worldgroup Bucharest
Second Agency: McCann PR
Third Agency: MRM România
Media Agency: UM România
NO WINNER
SINGLE MEDIA COMPANY ACTIVATION
NOMINEES
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global România
Campaign: The BILLA Social Catalogue
Client: BILLA România
Brand: BILLA
Entrant Agency: Digital Star
NO WINNER
GRAND EFFIE
NOMINEES
Campaign: Dance with Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by:Orange România
Agencies: Wieden + Kennedy & Publicis România
Media Agency: Initiative Media
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campaign: VISA – ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis România
GRAND EFFIE WINNER – EFFIE 2015
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
GMP Advertising şi lansarea Telekom – „Experienţe ȋmpreună” au fost recompensate cu două trofee: Silver ȋn categoriile „Telecommunications Voice offers” şi „Brand Experience”. Agenţia a mai fost premiată cu ȋncă două trofee pentru campaniile Ciucaş: Silver pentru Sustained Success – „Entering top 3 beers in Romania” şi Bronze ȋn categoria Alcoholic beverages – Beers pentru campania Ciucaş – „Taking over economy beer leadership”.
Trofee de aur s-au mai acordat ȋn alte două categorii: la „Telecommunication Internet & Data” pentru Orange România – „Dance with Millidge and Doig” şi la „Financial Services” pentru „Visa – ANYTHING”, ȋnscrisă de agenţia Publicis România.