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    AcasăDigitalEFFIE Awards 2015: Marele trofeu EFFIE a fost câştigat de Cohn and...

    EFFIE Awards 2015: Marele trofeu EFFIE a fost câştigat de Cohn and Jansen JWT pentru campania „Purity Test” – Aqua Carpatica (Valvis Holding)

    Effie 2015 Winners & Nominees

    PACKAGED FOOD

    NOMINEE

    Campaign: Napolact Sana, from the goodness of Ardeal

    Client: Friesland Campina

    Brand: Napolact

    Entrant Agency: Propaganda

    Second Agency: SeniorHyper

    Media Agency: UM România

    NO WINNER

     

    SNACKS, CONFECTIONERY AND DESERTS

    NOMINEES

    Campaign: OF CORSO

    Client: MACROMEX

    Brand: CORSO

    Entrant Agency: 23 Communication Ideas

    Second Agency: Digital Star

    Media Agency: Starcom Mediavest Group

    Campaign: Revenge is sweet

    Client: Kandia Dulce

    Brand: ROM

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: UM România

    BRONZE

    Campaign: OF CORSO

    Client: MACROMEX

    Brand: CORSO

    Entrant Agency: 23 Communication Ideas

    Second Agency: Digital Star

    Media Agency: Starcom Mediavest Group

    SILVER

    Campaign: Revenge is sweet

    Client: Kandia Dulce

    Brand: ROM

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: UM România

     

    PERSONAL CARE PRODUCTS & SERVICES

    NOMINEE

    Campaign: Oral-B Campaign

    Client: Procter & Gamble România

    Brand: Oral-B Electric Toothbrush

    Entrant Agency: Leo Burnett Group

     

    NO WINNER

     

    HOUSEHOLD SUPPLIES & SERVICES

    NOMINEE

    Campaign: Cif Cleans Romania

    Client: Unilever South Central Europe (USCE)

    Brand: Cif

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: Mindshare

    BRONZE

    Campaign: Cif Cleans Romania

    Client: Unilever South Central Europe (USCE)

    Brand: Cif

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: Mindshare

     

    ALCOHOLIC BEVERAGES – BEERS

    NOMINEES

    Campaign: A Reward from the Brewer

    Client: URSUS Breweries

    Brand: Timișoreana

    Entrant Agency: GMP Advertising

     

     

     

    Campaign: Taking over economy beer leadership

    Client: URSUS Breweries

    Brand: Ciucaș

    Entrant Agency: GMP Advertising

     

    Campaign: Noroc. Gustul meșteșugit, nu nimerit!

    Client: Bergenbier S.A.

    Brand: Noroc

    Entrant Agency: Leo Burnett Group

    Media Agency: Initiative Media

     

    BRONZE

    Campaign: Taking over economy beer leadership

    Client: URSUS Breweries

    Brand: Ciucaș

    Entrant Agency: GMP Advertising

     

    SILVER

    No Winner

    GOLD

    No Winner

     

    NON-ALCOHOLIC BEVERAGES

    NOMINEES

    Campaign: Full-passion job

    Client: Mondelez România

    Brand: Jacobs 3ȋn1

    Entrant Agency: CohnandJansen JWT

    Media Agency: Carat Media

     

    Campaign: Purity Test

    Client: Valvis Holding

    Brand: Aqua Carpatica

    Entrant Agency: CohnandJansen JWT

    Media Agency: Media Investment

     

    Campaign: Be on plus

    Client: PepsiCO

    Brand: PEPSI

    Entrant Agency: Graffiti BBDO

    Media Agency: OMD

     

     

    BRONZE

    Campaign: Be on plus

    Client: PepsiCO

    Brand: PEPSI

    Entrant Agency: Graffiti BBDO

    Media Agency: OMD

     

    SILVER

    Campaign: Full-passion job

    Client: Mondelez România

    Brand: Jacobs 3ȋn1

    Entrant Agency: CohnandJansen JWT

    Media Agency: Carat Media

     

    GOLD

    Campaign: Purity Test

    Client: Valvis Holding

    Brand: Aqua Carpatica

    Entrant Agency: CohnandJansen JWT

    Media Agency: Media Investment

     

     

    DURABLES

    NOMINEES

    Campaign: Urban Color

    Client: Pegas

    Brand: Pegas

    Entrant Agency: Publicis România

     

    Campaign: Success Made in Romania

    Client: Dacia Automobile

    Brand: Dacia

    Entrant Agency: Graffiti BBDO

    Media Agency: OMD

     

    BRONZE

    Campaign: Urban Color

    Client: Pegas

    Brand: Pegas

    Entrant Agency: Publicis România

     

    SILVER

     

    Campaign: Success Made in Romania

    Client: Dacia Automobile

    Brand: Dacia

    Entrant Agency: Graffiti BBDO

    Media Agency: OMD

     

    RETAIL

    NOMINEES

    Campaign: The BILLA Social Catalogue

    Client: BILLA România

    Brand: BILLA

    Entrant Agency: Digital Star

     

    Campaign: Carrefour – CopyStore

    Client: Carrefour România

    Brand: Carrefour România

    Entrant Agency: Publicis România

     

    Campaign: From house to home

    Client: PRAKTIKER România

    Brand: Praktiker

    Entrant Agency: DDB România

    Second Agency: Tribal Worldwide România

     

    BRONZE

    Campaign: The BILLA Social Catalogue

    Client: BILLA România

    Brand: BILLA

    Entrant Agency: Digital Star

     

    Campaign: From house to home

    Client: PRAKTIKER România

    Brand: Praktiker

    Entrant Agency: DDB România

    Second Agency: Tribal Worldwide România

     

     

     

    SILVER

    No Winner

     

    GOLD

     

    No Winner

     

     

     

    FINANCIAL SERVICES

     

    NOMINEES

     

    Campaign: BRD Western Union

    Client: BRD-Groupe Société Générale

    Brand: BRD-Groupe Société Générale

    Entrant Agency: Leo Burnett Group

                                                                           Media  Agency: Zenith Media

     

    Campaign: BRD Mortgage Loan

    Client: BRD-Groupe Société Générale

    Brand: BRD-Groupe Société Générale

    Entrant Agency: Leo Burnett Group

    Media Agency: Zenith Media

     

    Campaign: VISA – ANYTHING

    Client: Visa Europe

    Brand: Visa

    Entrant Agency:Publicis România

     

    Campaign: Personal Achievements Loan

    Client: UniCredit Țiriac Bank

    Brand: UniCredit Consumer Finance

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: Mediacom

     

    Campaign: M-Pesa Launch

    Client: Vodafone România

    Brand: Vodafone

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: UM România

     

    BRONZE

     

    Campaign: BRD Western Union

    Client: BRD-Groupe Société Générale

    Brand: BRD-Groupe Société Générale

    Entrant Agency: Leo Burnett Group

                                                                           Media  Agency: Zenith Media

     

     

     

    Campaign: Personal Achievements Loan

    Client: UniCredit Țiriac Bank

    Brand: UniCredit Consumer Finance

    Entrant Agency: McCann Worldgroup Bucharest

    Media Agency: Mediacom

     

    SILVER

     

    No Winner

     

    GOLD

     

    Campaign: VISA – ANYTHING

    Client: Visa Europe

    Brand: Visa

    Entrant Agency:Publicis România

     

     

     

    MEDIA & ENTERTAINMENT

     

    NOMINEE

    Campaign: Family or the family?

    Client: HBO România

    Brand: HBO

    Entrant Agency:Centrade Integrated

    Media Agency: Media Investment

     

     

    TELECOMMUNICATIONS VOICE OFFERS

     

    NOMINEE

     

    Campaign: Experiences together

    Client: Telekom

    Brand: Telekom

    Entrant Agency:GMP Advertising

    Second Agency: Webstyler

     

    BRONZE

     

    No Winner

     

    SILVER

     

    Campaign: Experiences together

    Client: Telekom

    Brand: Telekom

    Entrant Agency:GMP Advertising

    Second Agency: Webstyler

     

     

     

     

     

     

     

     

     

     

    TELECOMMUNICATIONS INTERNET & DATA

     

    NOMINEE

     

    Campaign: Dance with Millidge and Doig

    Client: Orange România

    Brand: Orange

    Submitted by:Orange România

    Agencies: Wieden + Kennedy & Publicis România

    Media Agency: Initiative Media

     

    BRONZE

     

    No Winner

     

    SILVER

     

    No Winner

     

    GOLD

     

    Campaign: Dance with Millidge and Doig

    Client: Orange România

    Brand: Orange

    Submitted by:Orange România

    Agencies: Wieden + Kennedy & Publicis România

    Media Agency: Initiative Media

     

     

     

    OTHERS

     

    NOMINEES

     

    Campaign: Place an ad on Mercador

    Client: Allegro Online Services

    Brand: Mercador

    Entrant Agency:The Geeks

    Second Agency: New Black

    Media Agency: Optimum Media Direction Plan & Buy

     

    Campaign: Mercador becomes OLX

    Client: Allegro Online Services

    Brand: OLX

    Entrant Agency:The Geeks

    Media Agency: Optimum Media Direction Plan & Buy

     

    BRONZE

     

    Campaign: Mercador becomes OLX

    Client: Allegro Online Services

    Brand: OLX

    Entrant Agency:The Geeks

    Media Agency: Optimum Media Direction Plan & Buy

     

    SILVER

     

    Campaign: Place an ad on Mercador

    Client: Allegro Online Services

    Brand: Mercador

    Entrant Agency:The Geeks

    Second Agency: New Black

    Media Agency: Optimum Media Direction Plan & Buy

     

     

     

    SUSTAINED SUCCESS

     

    NOMINEES

     

    Campaign: Entering top 3 beers in Romania

    Client: URSUS Breweries

    Brand: Ciucaș

    Entrant Agency:GMP Advertising

     

    Campaign: Vodafone Network

    Client: Vodafone România

    Brand: Vodafone

    Entrant Agency:McCann Worldgroup Bucharest

     

    Campaign: The Strong and Bitterish Taste

    Client: Heineken România

    Brand: Neumarkt

    Entrant Agency:McCann Worldgroup Bucharest

    Media Agency: Starcom Mediavest Group

     

    BRONZE

     

    No Winner

     

    SILVER

     

    Campaign: Entering top 3 beers in Romania

    Client: URSUS Breweries

    Brand: Ciucaș

    Entrant Agency:GMP Advertising

     

    Campaign: The Strong and Bitterish Taste

    Client: Heineken România

    Brand: Neumarkt

    Entrant Agency:McCann Worldgroup Bucharest

    Media Agency: Starcom Mediavest Group

     

     

    GOLD

     

    Campaign: Vodafone Network

    Client: Vodafone România

    Brand: Vodafone

    Entrant Agency:McCann Worldgroup Bucharest

     

     

     

    SHOPPER MARKETING

     

    NOMINEES

     

    Campaign: P&G The Cleaning Experts from Carrefour

    Client: Procter & Gamble România

    Brand: P&G Multibrand

    Entrant Agency:Geometry Global România

    Second Agency: New View

     

    Campaign: P&G Smart Fun at Cora

    Client: Procter & Gamble România

    Brand: Pampers

    Entrant Agency:Geometry Global România

    Second Agency: New View

     

    NO WINNER

     

     

    BRAND EXPERIENCE

     

    NOMINEES

     

    Campaign: Dew the grind

    Client: Pepsico

    Brand: Mountain Dew

    Entrant Agency:Kaleidoscope Proximity

    Media Agency: Mediacom

     

    Campaign: Turn On Magenta

    Client: Telekom

    Brand: Telekom

    Entrant Agency:GMP Advertising

    Second Agency: Webstyler

     

    Campaign: Purity Test

    Client: Valvis Holding

    Brand: Aqua Carpatica

    Entrant Agency:CohnandJansen JWT

    Media Agency: Media Investment

     

    Campaign: Come back, Romanian!

    Client: Kandia Dulce

    Brand: ROM

    Entrant Agency:McCann Worldgroup Bucharest

    Media Agency: UM România

     

    BRONZE

     

    Campaign: Purity Test

    Client: Valvis Holding

    Brand: Aqua Carpatica

    Entrant Agency:CohnandJansen JWT

    Media Agency: Media Investment

     

    SILVER

     

    Campaign: Turn On Magenta

    Client: Telekom

    Brand: Telekom

    Entrant Agency:GMP Advertising

    Second Agency: Webstyler

     

    GOLD

     

    No Winner

     

     

    GOOD WORKS EFFIE – BRANDS (CSR)

     

    NOMINEES

     

    Campaign: The RGB News

    Client: Observator / Antena 1, Antena 3 / Intact Media Group

    Brand: Observator

    Entrant Agency: Geometry Global România

     

    Campaign: Țară, Țară vrem campioane!

    Client: OMV Petrom

    Brand: OMV Petrom

    Entrant Agency: Leo Burnett Group

    Media Agency: Optimedia

    Credits: Media Pro Group

     

    BRONZE

     

    Campaign: The RGB News

    Client: Observator / Antena 1, Antena 3 / Intact Media Group

    Brand: Observator

    Entrant Agency: Geometry Global România

     

    SILVER

     

    Campaign: Țară, Țară vrem campioane!

    Client: OMV Petrom

    Brand: OMV Petrom

    Entrant Agency: Leo Burnett Group

    Media Agency: Optimedia

    Credits: Media Pro Group

     

     

    MEDIA INNOVATION

     

    NOMINEE

     

    Campaign: Dorna – Windows of hope

    Client: The Coca-Cola Company

    Brand: Dorna

    Entrant Agency: McCann Worldgroup Bucharest

    Second Agency: McCann PR

    Third Agency: MRM România

    Media Agency: UM România

     

    NO WINNER

     

     

    SINGLE MEDIA COMPANY ACTIVATION

     

    NOMINEES

     

    Campaign: The RGB News

    Client: Observator / Antena 1, Antena 3 / Intact Media Group

    Brand: Observator

    Entrant Agency: Geometry Global România

     

    Campaign: The BILLA Social Catalogue

    Client: BILLA România

    Brand: BILLA

    Entrant Agency: Digital Star

     

    NO WINNER

     

    GRAND EFFIE

     

    NOMINEES

     

    Campaign: Dance with Millidge and Doig

    Client: Orange România

    Brand: Orange

    Submitted by:Orange România

    Agencies: Wieden + Kennedy & Publicis România

    Media Agency: Initiative Media

     

    Campaign: Purity Test

    Client: Valvis Holding

    Brand: Aqua Carpatica

    Entrant Agency: CohnandJansen JWT

    Media Agency: Media Investment

     

    Campaign: VISA – ANYTHING

    Client: Visa Europe

    Brand: Visa

    Entrant Agency:Publicis România

     

     

    GRAND EFFIE WINNER – EFFIE 2015

     

    Campaign: Purity Test

    Client: Valvis Holding

    Brand: Aqua Carpatica

    Entrant Agency: CohnandJansen JWT

    Media Agency: Media Investment

     

     

     

     

     

     

     

     

    GMP Advertising şi lansarea Telekom – „Experienţe ȋmpreună” au fost recompensate cu două trofee: Silver ȋn categoriile „Telecommunications Voice offers” şi „Brand Experience”. Agenţia a mai fost premiată cu ȋncă două trofee pentru campaniile Ciucaş: Silver pentru Sustained Success – „Entering top 3 beers in Romania” şi Bronze ȋn categoria Alcoholic beverages – Beers pentru campania Ciucaş – „Taking over economy beer leadership”.

    Trofee de aur s-au mai acordat ȋn alte două categorii: la „Telecommunication Internet & Data” pentru Orange România – „Dance with Millidge and Doig” şi la „Financial Services” pentru „Visa – ANYTHING”, ȋnscrisă de agenţia Publicis România.

    Redactia Radar de Media

    Str. Delea Veche, nr. 24, corp D, et. 4, sector 2, Bucuresti. Pentru comunicate de presă, informări și alte materiale jurnalistice , vă rugăm să ne contactați sau la adresa contact@radardemedia.ro

    Redactia Radar de Mediahttps://www.radardemedia.ro
    Str. Delea Veche, nr. 24, corp D, et. 4, sector 2, Bucuresti. Pentru comunicate de presă, informări și alte materiale jurnalistice , vă rugăm să ne contactați sau la adresa contact@radardemedia.ro
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